Ūla - FAM

Ūla’s musical ‘bubblegum grunge’ aesthetic, complimented by her vibrant persona and visually hypnotising ode to Y2K fashion is truly unique and with 1.5M + engaged followers, her fans tend to agree.

Her unashamedly individual attitude exudes empowerment for her Gen Z peers, but with the curveball of being born and raised in Sydney, on a diet of 80’s rock (with a side serving of traditional Lithuanian folk music), Ūla’s target audience has no limits.

Starting off in the humble world of street busking (a passion that Ūla still regularly indulges in), the then 16-year-old released her first track ‘Futon’ independently in 2020. The track has now amassed an enormous 35m + streams across all platforms.

After being headhunted and subsequently signed to boutique agency Flagrant Artist Management (Ruel, Taka Perry, Tom Thum), Ūla has shown us why she is leading the charge of this new wave of alt-pop with the release of single ‘gold star’, followed by the Ukiyo collab ‘Ctrl Alt Delete’ and more recently, the release of ‘god complex’, ‘SCANDAL’ and latest single ‘just a gimmick’.

I think I’m overly ambitious to compensate the mundane; I’m very conscious of steering clear of becoming a carbon copy of another musician.

These tracks not only stirred a ferocious appetite within her ever-expanding fanbase, but also confirmed Ūla’s name to be ringing out throughout industry circles both here and abroad.

Her reputation across the international music industry is proof of her artist trajectory, having been hand-selected to support some of the biggest international artists including Amy Shark (AU), Mother Mother (CA), Alfie Templeman (UK) and The Veronicas (AU).

Making the jump on to the festival circuit in mid 2023, Ūla was snapped up to perform at the highly coveted international event, The Great Escape 2023 (UK). That started the ball rolling, with performances at BIG SOUND 2023, SXSW Sydney 2023, a farewell to 2023 performance at NYE on The Hill (VIC) and a blistering set at the 2024 AA festival Hyper Fest (WA).

Ūla’s career continues to be championed by heavyweights across the board, including triple j, IHEARTRADIO and Tik Tok. Now known for being both professional and unique with her artistry, Ūla has already landed several intimate industry showcases; most recently hand selected by Live Nation to join their ‘One’s To Watch’ program, and by Spotify to take part in their inaugural ‘Hit’s Different’ camp.

With all these milestone achievements already ticked off, it’s now time for Ūla to take the next step. Enlisting a powerhouse team of go-to producers Xavier Dunn (Jack River, Slum Sociable, Cxloe), Liam Quinn (Ruel, Peach PRC) and writer Ben Oldland (KYE, Budjerah), the Alt-Pop Princess is making strides towards the completion of her debut EP. The finish line is in sight for this long-awaited release, and with the additional trifecta of producers, Ūla’s debut is going to be massive!

As the creator/pioneer of ‘Bubblegum Grunge’, Ūla makes the task of combining Y2K pop, punk, grunge and nu-metal look effortless, and there is no doubt that she is ready for greatness.

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