Ūla’s musical ‘bubblegum grunge’ aesthetic, complimented by her vibrant persona and visually hypnotising ode to Y2K fashion is truly unique and with 1.5M + engaged followers, her fans tend to agree.
Her unashamedly individual attitude exudes empowerment for her Gen Z peers, but with the curveball of being born and raised in Sydney, on a diet of 80’s rock (with a side serving of traditional Lithuanian folk music), Ūla’s target audience has no limits.
Starting off in the humble world of street busking (a passion that Ūla still regularly indulges in), the then 16-year-old released her first track ‘Futon’ independently in 2020. The track has now amassed an enormous 30m + streams across all platforms.
In mid-2022, Ūla gave us a taste of what to expect off her debut EP through the release of her single ‘gold star’. Taking inspiration from the Y2K pop and grunge eras, the tracks’ relatable lyrical commentary surrounding the pressures of gaining Social Media stardom stirred a ferocious appetite within her ever-expanding fanbase.
When asked how she would describe her musical style, Ūla provides a pretty phenomenal answer:
In 2022, Ūla gave us a taste of what to expect off her debut EP through the release of her single ‘gold star’. Taking inspiration from the Y2K pop and grunge eras, the tracks’ relatable lyrical commentary surrounding the pressures of gaining Social Media stardom stirred a ferocious appetite within her ever-expanding fanbase.
Que Ūla’s most recent releases, the Ukiyo collab ‘Ctrl, Alt Delete’, the pop/rock hybrid ‘god complex’ and the brand new single ‘SCANDAL’; a soon-to-be Riot grrrl anthem that mixes high octane pop-punk, with a nod to the early 2000’s all-stars Le Tigre and CSS.
Her on-stage reputation has already paved the way for Ūla to share the stage supporting the likes of international stars Amy Shark (AU), Mother Mother (CA)and Alfie Templeman (UK).
With support for Ūla constantly expanding, not surprisingly, so does industry demand. In the past 6 months alone, Ūla has been hand picked to perform multiple industry showcases, most recently at the highly converted International showcase, The Great Escape (UK), at the recent celebration of new music festival SXSW Sydney, and the industry heavyweight gathering – BIGSOUND.
Enlisting a powerhouse team of go-to producers Xavier Dunn (Jack River, Slum Sociable, Cxloe), Liam Quinn (Ruel, Peach PRC) and writer Ben Oldland (KYE, Budjerah), the Alt-Pop Princess is making strides towards the completion of her debut EP.
This, along with her recent signing to boutique agency Flagrant Artist Management (Ruel, Taka Perry, Tom Thum) proves that Ūla and her aethereal, abrasive indie pop are on a clear trajectory and ready for greatness.