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Artist
Eora / Sydney

Ūla

Ūla’s musical ‘bubblegum grunge’ aesthetic, complimented by her vibrant persona and visually hypnotising ode to Y2K fashion is truly unique and with 1.5M + engaged followers, her fans tend to agree.

Her unashamedly individual attitude exudes empowerment for her Gen Z peers, but with the curveball of being born and raised in Sydney, on a diet of 80’s rock (with a side serving of traditional Lithuanian folk music), Ūla’s target audience has no limits.

Starting off in the humble world of street busking (a passion that Ūla still regularly indulges in), the then 16-year-old released her first track ‘Futon’ independently in 2020. The track has now amassed an enormous 30m + streams across all platforms.

In mid-2022, Ūla gave us a taste of what to expect off her debut EP through the release of her single ‘gold star’. Taking inspiration from the Y2K pop and grunge eras, the tracks’ relatable lyrical commentary surrounding the pressures of gaining Social Media stardom stirred a ferocious appetite within her ever-expanding fanbase.

I think I’m overly ambitious to compensate the mundane; I’m very conscious of steering clear of becoming a carbon copy of another musician.

Enlisting a powerhouse team of go-to producers Xavier Dunn (Jack River, Slum Sociable, Cxloe), Liam Quinn (Ruel, Peach PRC) and writer Ben Oldland (KYE, Budjerah), the Alt-Pop Princess is making strides towards the completion of her debut EP.

After being headhunted and subsequently signed to boutique agency Flagrant Artist Management (Ruel, Taka Perry, Tom Thum), Ūla has shown us why she is leading the charge of this new wave of alt-pop with the release of single ‘gold star’, followed up by the Ukiyo collab ‘Ctrl Alt Delete’ and most recently, the release of ‘god complex’, ‘SCANDAL’ and latest single ‘just a gimmick’.

These tracks not only stirred a ferocious appetite within her ever-expanding fanbase, but also confirmed Ūla’s name to be ringing out throughout industry circles both here and abroad.

This industry reputation has now paved the way for Ūla to be selected as one of Live Nations iconic ‘Ones To Watch’, as well as share the stage supporting the likes of international stars Amy Shark, Alfie Templemen (UK) and Mother Mother (CA).

Having just recently jumped on the festival circuit, Ūla has been handpicked to perform at the highly coveted International event, The Great Escape 2023 (UK), BIG SOUND 2023, SXSW Sydney, the 2023 edition of NYE on The Hill and AA festival Hyperfest

Complimented by her vibrant persona and visually hypnotizing ode to Y2K fashion, this Lithuanian/Australian is truly unique. Her unashamedly individual attitude exudes empowerment for her Gen Z peers making it it clear, Ūla is ready for greatness.