As part of the launch for Commercial Radio Australia (CRA), Tom Thum was selected as the main (and only) performer to feature on the campaign’s video.
Directed by Jeremy Koren (aka Grey Ghost), the video shows an elaborate set, designed to represent the internal workings of a stylised digital radio.
Creatively illustrating the many different genres and stations available on DAB+ digital radio in Australia, Tom proves his extensive array of talents. Appearing as part of the inner workings of the radio, Tom Beat-Boxes to different music genres each time the station is changed. From sports commentary and life style gardening programs, to an assortment of musical styles including Hip-Hop, Jazz, Classical and Heavy Metal, Tom’s sound recreates each perfectly.
Online viewer numbers have soared since the advert’s release, but that’s not surprising as the video would impress anyone!
See the advert here: